/ The process /
The first step in our process is to determine where you are in establishing a brand identity. Perhaps you are starting with nothing but a name. Maybe you have a great brochure and would like to model the rest of your brand around it. You may even have an effective brand in place and just need to expand it. Once we determine a starting point, we will discuss your company’s mission and services, your competitors and your demographic.
What defines your business? Is it your individualized customer service or your speedy turnaround? Your hometown charm or your luxury allure? These are the types of questions that will lead us to your unique brand.
Once we have a sense of your company, we will look at the things that inspire you and discuss how you would like to be seen in your market. Are there certain colors or shapes that are important to you? Do you want a business image that is classy and refined or funky and cutting edge?
We welcome your creative input – web links, magazine clippings, sketches, fabric swatches – anything to get the dialogue going. From there, our team drafts a few rough concepts which we will present to you for discussion. The process continues like this – brainstorming and refining – until we reach a finished product. We encourage you to get involved as you like in our creative process!