Oh Joy! Natural Ice Cream enlisted Spark & Flourish to design a brand for their new fleet of ice cream trucks. They wanted a look that would appeal to both the “neighborhood moms” as well as the “hipsters on the hill”. We had a lot of fun coming up with a logo concept that was inviting and friendly while still being clean and modern. The project also included custom design of the truck wraps, as well as stickers, business cards and facebook graphics.